Senior Product Designer For B2C Products & AI Enterprise Systems

I lead product design from research to launch, teach the craft, and ship products that turn complex workflows and data into tools people actually want to use.

+5: Years improving business through design
+2M: Daily active users impacted
Millions: In annual revenue generated
RU: UX & Figma Lecturer at Reichman University

Case Studies

AI Comment System: Boosting Engagement by 25%

Designing an AI-powered platform that cut moderation times by 30% and fostered more advertiser‑friendly discussions.

Product DesignB2B SystemAI ProductUX ResearchUsability Testing

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Commod comment management dashboard showing AI-assisted moderation of reader discussions

Short-Form Video: 2M Daily Views Across mako, N12 & V1

Designing one swipeable video feed for three Keshet products, with two new ad formats that drove +10M NIS in its first year.

Product DesignB2C ProductCross-PlatformUX ResearchMonetization

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Three phones side by side running the same short-form video player: V1, mako, and N12

Articu: A CMS Built to Publish Breaking News Faster

A CMS designed to help news editors publish breaking stories faster, with less clutter and real-time data.

Product DesignB2B SystemCMS & PublishingUX ResearchDesign System

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The Articu dashboard showing real-time hourly traffic, daily performance metrics, and quick create actions

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