I design consumer products and the complex B2B systems behind them.
I'm Yoav, a Senior Product Designer with 5+ years turning complex, high-stakes workflows into clear products. I'm currently Head of Product Design at Stargo, and previously Senior UX Designer at Keshet Media Group.
- +5
- Years leading product design
- +2M
- Daily active users impacted
- 30%
- Reduction in operational task time
- RU
- Figma & UX Lecturer at Reichman University
At Stargo, I own product design end to end for an AI-powered B2B logistics platform, as the only designer. I built the UX strategy, information architecture, and design system from scratch, then hand production-ready specs to engineering through AI-assisted workflows like Claude Code.
At Keshet Media Group, I owned consumer experiences across Web, iOS, Android, and Smart TV, alongside internal systems that were quietly costing the business time. I led end-to-end UX research and redesigned those systems, cutting operational task time by 30%, while my product work reached 2M+ daily active users generating hundreds of millions of NIS in annual revenue.
I also teach. As a Figma Lecturer at Reichman University, I designed and led an advanced Figma and UX curriculum.
Outside of work, I'm usually chasing whatever tech just launched, working out to clear my head, or planning the next trip, happiest with good food and the people I love around the table.
Focus Areas
- Product Design Leadership (B2C & B2B Enterprise)
- Design Systems at Scale
- AI-Assisted Design & Development Workflows
- UX Strategy & Research
- Mentorship & Teaching
Tools & AI Workflow
- Figma, Sketch, ProtoPie
- Claude Design, Claude Code, Google Stitch, Loveable
- Design Tokens & Component Libraries
Excluded by Robots: Can Robot-Robot-Human Interaction Lead to Ostracism?
Before product design, I was asking a stranger question: can a robot hurt your feelings? At miLAB, Interdisciplinary Center Herzliya, I led an HCI project end to end, a study where people played a ball-tossing game with two non-humanoid robots, published at HRI 2021. The finding: even faceless robots can make someone feel genuinely excluded. It was where I first built research methodology from the ground up.
